Local marketing, Social marketing, Mobile marketing
Social marketing, local marketing, and mobile marketing help customers to find local businesses. Customers are often looking for a business, product or service, but they are not looking in the “traditional” places.
For a local business – one that gets its customers from a five mile radius or so – most traditional advertising methods are dead. When was the last time you used the yellow pages? Do you even know where yours is? And have you ever paid for a newspaper, television, or radio advertisement and gotten your money’s worth? And if you did how did you measure results?
Study after study documents that customers are increasingly searching for local businesses on the internet via desktop PC’s, laptops, smartphone and other mobile devices.
Google Places, FourSquare, Facebook, Twitter and new mobile pages are successfully becoming the chosen mediums for customers searching for local businesses. The customers behavior is changing and business owners need to adapt to it immediately or lose out to the competition.
For a local businesses, these new social marketing mediums may be even more important than the traditional Search Engine Optimized (SEO) website. Ignoring these social marketing and local marketing platforms is akin to using “horse-and-buggy” marketing when the “steam-engine” is coming around the corner.
Whether you like it or not, but people communicate, and they are communicating about your business, product or services. So, better get involved in the online communication channels with your clients and potential clients. Get involved in social media marketing today. Or lose out to your competitors.
ComScore’s Local Usage Study (2011) shows nearly half of social network searchers select a local business based on consumer ratings and reviews. We can help and show you how to fix and avoid these kind of social marketing problems. And the advertising you use costs way too much and produces way too little? Then we can help.
We will keep your business on the cutting edge of the most effective and affordable social marketing and local marketing methods, and my team is also very much involved in all the new mobile marketing methods available.
They say a picture tells a thousand words, hopefully this cartoon puts you on the right track and lets you make up your mind today. Contact us for a free consultation.
Local marketing, social marketing and mobile marketing are extremely important elements to include into your daily marketing mix.